Whether I’m working on new website builds, redesigns or page updates, I collaborate with design, strategy and UX teams to create relevant, engaging web content that is search engine optimized (SEO). Before getting to the writing stage, I am skilled at doing content audits, strategic planning and editorial oversight.

TD Financial Literacy: Smart Money Parental Toolkit

For this microsite, I conducted original research and proposed a strategy that would offer parents fun, creative ways to improve their kids’ financial literacy, based on developmental learning stages. I worked closely with the graphic design team to bring this concept to life.

Visit full site here.

I’ve also crafted content for these websites:

• Dexcom, Inc.
• McMaster University
• Cambridge Global Payments
• Hi-Desert Medical Center
• Reliance Home Comfort
• BMO Newcomers to Canada
• TD Friends of the Environment