Interviewing subjects and bringing their stories to life are some of my favourite projects. Here are some samples of my work.
Heart and Stroke Foundation
When COVID-19 hit, two of the Heart and Stroke Foundation of Canada’s biggest fundraising events — Ride for Heart and Jump Rope for Heart — needed to go virtual. I helped craft web copy, emails and social posts in record time, for both campaigns, and was happy to do so because it’s a cause close…
Retail campaigns
For the e-commerce company Shopify, I recently helped develop a suite of social media and direct mail pieces. The campaign was so successful, our team received this feedback from the Shopify CEO: “Our chief marketing officer loved the letter and buckslip and is looking to frame it for our offices in Toronto and NYC.” Here…
Web
Whether I’m working on new website builds, redesigns or page updates, I collaborate with design, strategy and UX teams to create relevant, engaging web content that is search engine optimized (SEO). Before getting to the writing stage, I am skilled at doing content audits, strategic planning and editorial oversight. TD Financial Literacy: Smart Money Parental…
The most important thing about an email is making sure someone opens it. From there, a direct, benefit-driven message will drive results. I’ve crafted email communications for a range of clients, including TD Canada Trust, Unilever, Scene, BMO Bank of Montreal, Davis & Henderson, and more. Here are a few samples of my email work:…
Content Specialist 