Content Specialist

One of my specialties is writing e-newsletters and blog posts. From creating editorial calendars and sourcing story ideas to interviewing, researching and writing, I am skilled at delivering relevant, meaningful, engaging content. Here are some samples of my work: Ryerson Today Read full story here. TD Friends of the Environment Taking Root e-newsletter Read full…

This project was a joy to work on. I collaborated closely with the Ariad Communications design team to write the new brand standards for McMaster University, bringing the concept of a “Brighter World” to life. These pages are a few examples of the full brand standards guide.

I’ve written the entire TD Friends of the Environment (TD FEF) Year in Review for the past four years. Each report has involved taking statistics and facts and turning them into engaging stories and infographics with an emotional impact. The goal was to thank donors and encourage them to continue to protect the environment through…

This short video was designed to inform merchants about the security and convenience of Visa payWave so they would encourage their customers to use the payment card. See the VISA payWave video here! https://player.vimeo.com/video/173171922   VISA payWave from Greg Arnold Audio on Vimeo.  

For BMO Bank of Montreal, I’ve worked on a wide range of projects that include: New to Canada microsites Small business videos Wealth management e-newsletters Print brochures for cash management and mortgage specialists Direct mail campaigns Even fun, kids’ activity books for BMO Soccer teams. Here are a few examples: Newcomers to Canada microsite See…